This is my graduation project from Iceland Academy of the Arts. I branded a fashion store in Reykjavík and therefore gave it the identity needed to thrive in a challenging market environment.
Spring / Summer 2012
Most of the garments sold in the shop are exaggerated, quirky and fun, far from what could be considered traditional. I wanted this to be the focus point in the identity so I made a manifesto; “There’s nothing worse in life than being ordinary”
For this project I designed two typefaces. One is the quirky, bold and playful display typeface used in titles and headlines. The other one is the body text typeface. I designed two versions of that one, bold and regular.