I was approached by Reykjavík City to create a new illustration style to accompany their already established identity. The challenge was to create a style where I could show various themes, characters, activities, landmarks & buildings together in a playful manner.
The following illustrations are taken from two separate projects I was in charge of designing. The first one is taken from the Economic & Innovation Policy and the second
one from City of Reykjavik Comprehensive Strategy until 2030.
The following illustrations are taken from two separate projects I was in charge of designing. The first one is taken from the Economic & Innovation Policy and the second
one from City of Reykjavik Comprehensive Strategy until 2030.
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/31df19e4-5e53-4bd1-9ab7-d1da66fafc9a_rw_1920.png?h=65506f94cd2dc05df331493e0fe1c9ef)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/59954224-7f7a-438a-b6c0-9cc7f7a08ccc_rw_1920.png?h=5c037390b55a4a86a88b0d67bddec1ae)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/a81c5117-964a-441c-b4f7-59a5c2ed8abc_rw_1920.png?h=3aaaa03704c0970651d99a62f4658a8a)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/f8b2beca-5669-495a-802d-ba98d0550635_rw_1920.png?h=bce22144dde48896a978f27d2bfd05f7)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/df35d09b-c4dd-440b-ba4d-5150d423e0e7_rw_1920.png?h=dd321bc571fa998d1c2d742212a7969d)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/3ee2b3fe-4b83-45e8-93e5-29e357854020_rw_1920.png?h=69dc9877d5b3b09ef1e477c9c4df0c04)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/5bc582d8-0933-4679-91a7-b85643c8ab0f_rw_1920.gif?h=490bde384571d4d36fa495a297ddf32f)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/f70374ec-3aa1-4253-b441-eb4aca2bf19c_rw_1920.gif?h=e1b06001f88741f441d404762e42409e)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/ccb38be9-88d4-417f-abf7-89e5fe99602f_rw_1920.gif?h=3d260e47ddf7b671cbd747d84c6c77aa)