I was approached by Reykjavík City to create a new illustration style to accompany their already established identity. The challenge was to create a style where I could show various themes, characters, activities, landmarks & buildings together in a playful manner.
The following illustrations are taken from two separate projects I was in charge of designing. The first one is taken from the Economic & Innovation Policy and the second
one from City of Reykjavik Comprehensive Strategy until 2030.
The following illustrations are taken from two separate projects I was in charge of designing. The first one is taken from the Economic & Innovation Policy and the second
one from City of Reykjavik Comprehensive Strategy until 2030.
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/238b0066-973f-4eb8-ae2d-15cdb262a029_rw_1920.png?h=a94282e48dac2abe2d03cabc906d4813)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/1681372c-a200-48db-b097-dc05a7d92f6f_rw_1920.png?h=cfc5ff27596833a077a9be61db9fa587)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/d2020450-ed48-49fc-8fe9-2c8cc3795c94_rw_1920.png?h=0e17f81fdc929f9b6712a0e46a2eacea)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/42e789d4-fee5-4b08-b1c9-3c48ce4b61a8_rw_1920.png?h=2d5a636d84fcd3b7d9d1d4ddb27cd62e)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/ff334794-e403-4e5b-bf2b-0d21c9ee9cd1_rw_1920.png?h=f250e3ba1f4ba7a7a1d737f8d6c85268)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/10bd9856-70fa-48ee-89f0-1b7992308566_rw_1920.png?h=4c196291d8353d8027b658fa09f64ca1)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/23469eae-0545-4098-8641-30b6410b9e12_rw_1920.gif?h=bee90008fb637a9d3a6c23695aba84d4)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/535c7ce3-01ab-4b0b-8b19-7afde1babd6b_rw_1920.gif?h=47babfd1cd3a88212a2cf392fa70f622)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/70e7c2c5-b052-4497-8889-74303a06efa8_rw_1920.gif?h=f9a68447139229a6a9a46a4d14bc0ac6)