![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/c2abfb79d017cb0a479b5258_rw_1920.jpg?h=a3e7f3c4b22e6c016ff1a6c597c455df)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/4213e7247051d5515f7af3d6_rw_1920.jpg?h=f35b528b1b6a80145b7cf1226f44c68a)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/4752e792-8caa-4212-a3e8-cec5e019a6a1_rw_1920.jpg?h=2f13aff2b6db07c71f844a57c925c580)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/fa06db83-21e3-40a8-900e-c6f89c62bca0_rw_1920.jpg?h=35c2e16f0bd8faec79e3c59ae6235cac)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/f45ad4b41b31b2a34f695567_rw_1920.png?h=05b3fc38cfa64342543df07b1073d6d8)
For this project I designed two typefaces. One is the quirky, bold and playful display typeface used in titles and headlines. The other one is the body text typeface. I designed two versions of that one, bold and regular.
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/0c60fd11-9b73-407d-9a38-8cf6f9eb90bc_rw_1920.jpg?h=30fe4aa927890e809e98dc4da1e97b8a)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/6952dc69-f623-4567-97f0-5b69904ae080_rw_1920.jpg?h=ec3eeff9794f93e779c82d9e5bab37c8)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/c33cbbb6-2de5-4b56-b850-c7059e268358_rw_1920.jpg?h=b5f1ef3a9d97efd6078f437a24ddb8a4)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/288a23ff-4cef-428b-bad1-57313b5138b0_rw_1920.jpg?h=2f4f5068fca1b7f8df88c424ce05bc2b)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/118c9812-331f-439f-8390-1468347a680e_rw_1920.jpg?h=d9edb83db545498271c0bf1d2ab243ef)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/9c4d5f07-3c6b-44d5-8de1-279e771c86e6_rw_1920.jpg?h=6e25d7d4d40d67ec2392eb0e7fb14afc)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/53aec246-d1e2-4717-a1fe-78ed8cd09008_rw_1920.jpg?h=1f38f9227a6820a56dedcde1c557db61)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/0e9fe105-8069-46f6-b3f8-040fc9c753f1_rw_1920.jpg?h=66992c0855b65e2acf3ac356f4d45eaf)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/609f4515-d1d0-43cc-bb15-36b1e4b7c238_rw_1920.jpg?h=46b5c6bcc9a95b90764819e78c1ed201)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/185beadd-3c0f-496c-b49c-f01d41cdab6b_rw_1920.jpg?h=4109896b08650de52490ced55b3feb8a)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/566a722b-b796-43fc-b54b-81628aee4e47_rw_1920.jpg?h=8dc678ff4fd983aafad38d9b80db8e3e)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/6dc3b011-9aef-4e1b-8a8f-c3bb760226c9_rw_1920.jpg?h=bcc92f4ea695822de7037e6898e078fc)
![](https://cdn.myportfolio.com/abd5ba77c703a819e0db627b8f23a865/9163e3f17e3976f3572a2f38_rw_1920.jpg?h=90b4f432ce75495f6bcc9eb5a4579ba7)
This is my graduation project from Iceland Academy of the Arts. I branded a fashion store in Reykjavík and therefore gave it the identity needed to thrive in a challenging market environment.